A group of 13 Perthshire businesses, including Strathearn’s Crieff Hydro and Blue Sky Experiences, has been awarded £18,500 by VisitScotland to help market the region as a top destination for conferences and exhibitions.
First Minister Alex Salmond announced the funding for the Perthshire Business Tourism Group at Perth Racecourse, one of the partners in the group, in August 2011.
VisitScotland match-funded the £37,000 project, which also includes a £4,500 contribution from Perth and Kinross Council, to pay for marketing activity such as arranging press trips, using social media and producing a promotional video.
Speaking at the time, Mr Salmond said: “Perthshire has beautiful scenery that attracts many thousands of tourists each year, driving the local economy and helping businesses thrive.
“As well as leisure tourism, Perthshire is an ideal location for business tourists, with some fantastic venues that can host conferences, seminars and other events. Today’s announcement will help local firms take greater advantage of this lucrative market, driving further growth and bringing even more jobs to the area.”