Raising our Profile – We want to provide a sustainable boost to the visitor economy. Hosting football events at Hampden Stadium will raise the profile of Scotland and we will maximise the potential this opportunity creates.
Visitor Economy - Growing visitor numbers to Scotland before, during and after the Games, securing increased Scottish visitor numbers a lasting legacy. To persuade independent visitors to extend their stay with a visit to Scotland to offer a complementary visitor experience, such as taking advantage of the myriad of activities the Scottish landscape can provide.
Showcasing Scottish culture - We want to use the 2012 Games and the Cultural Olympiad as a catalyst for greater involvement in cultural activities across Scotland and to enhance the image of Scotland as a stimulating, friendly and bold place.
Improving tourism and hospitality skills - We hope to make use of new hospitality and tourism schools to improve tourism skills in readiness for the 2012 and 2014 Games
Encouraging athletes to Pre-Games Training Camps in Scotland
Plans for 2010 - 2011
Scotland's main plans for the financial year 2010 to 2011 are as follows:
- To encourage the Scottish travel trade to make links with Sports travel agencies and ticketing providers to develop add-on Scottish packages to those visiting the Olympics.
- To work with VisitBritain to influence their long-haul marketing so that it highlights Scotland as a wonderful place to visit before or after the Games.
- For the pre-Games period to encourage tourism to Scotland with Torch Relay and cultural activities, such as the Hansel of Light Voyage, a spectacular voyage of two yachts from Shetland to London, offering gifts of light to ports and highlighting the 2012 Games.
I would also recommend that you have a wee read at the press page for Scotland on VB's press centre. As others see us...