Should you, shouldn't you? From a starting point of about £300 many hoteliers are asking whether it's for them. We're no great fans of TripAdvisor/Expedia strategy when it comes to Scottish hotels but if it can add value and drive more direct traffic back to the individuals own website then it may be worth looking at.
An excellent piece of research from Spanish company Mirai is well worth a ten minute read for the range of opinions vented both in the blog article and by respondents themselves.
Have a look and let us know your conclusions. Is TripAdvisor Business listing for you?