Tuesday, 28 July 2009

Golf Tour Operator Embraces Web 2.0

Ayrshire based Golf Tour Operator No Traps Golf have taken the step into what was previously their unknown! They've gone live this week with both Twitter and a new Blog.

David Horne owner of No Traps Golf explained.
"We've worked with Roy Anderson of Mclaren Travel over the years and he introduced us to his web developers The Edge. After a brief meeting we were persuaded not to spend our money on wholesale website changes but instead settle for a quick reshaping of some of the images, a rewrite of the main text and metatags for search engines and spend the rest of our time getting our message out in social networking circles."

"Frightened me to death but after having our hand held through a couple of phone calls we're looking forward to blogging and twittering our way around Scotland's golf courses with our clients!"

With the social media in place No Traps Golf can leave the website alone until 2010 and concentrate on rasing the profile creatively on the blog.

"We can now take client images and have them online immediately; if we find a new restaurant worth recommending it too can be up there as advice for other golfers. We're really excited about how interactive the whole thing can become. Bottom line is we're now able to communciate with our past, present and future clients much more effectively and often with a bit of much needed humour."

Ian McCaig of Ayrshire based The Edge was delighted with how David reacted to the proposals. "It's essential that the client has to see the potential benefits and when we explained to Dave what the effects could be, the penny dropped immediately. We're pretty sure that the web 2.0 tools will impact on his online profile and alongside the rewrite of his text and metatags we're sure that No Traps Golf will benefit from increased traffic.

The Edge specialise in tourism and hospitality solutions and have provide website and print for a host of Scottish golf projects including Links With History, First in Fife Golf, Scottish Golf Classics, East of Scotland Golf and most recently Scotland's West Coast Golf Links - you can find out more at www.GetTheEdgeOnline.com
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