It's sometimes great what you can find when you're not actually looking for it. Like the lost car keys may remain unfound but you discover that long lost Billy Joel CD (in two pieces) underneath the sofa.
Anyway searching for the recently published report on the economic impacts of The Open Championship at St Andrews last year and came across a whole host of tourism related evaluation reports on a Scottish Enterprise site that I wasn't even aware existed.
Evaluations Online features a few years of tourism related reports commissioned by SE over the past five years perhaps. Maybe not all of them but some look as though they deserve another read.
I've now found the 2005 Open Championship Evaluation and when I finally locate a copy of the 2010 one I can start to understand how the economic impacts of the 2010 event grew by so much when the attendance was down more than 10%. There will be a good reason I am sure...
If you are at all interested in the area of tourism statistics you may find the eventImpacts site of some interest as it provides you with the methodology that should be applied to measuring of these events. Quite in depth as well so may take a little time to get your head around. Ideal for all you MBA students out there!