Facebook Fan Page Upgrade – Latest Changes
We're delighted to republish an article written by Bookassist's Paul Ferry outlining the latest changes to your hotel's Facebook Fan Page after recent Facebook upgrades, and shows how you can take advantage of them.
Since March 10th, 2011 Facebook has globally upgraded how you can use your Fan Page. In this article we detail some of the changes that are important to your hotel and also other changes to note.
Use Facebook as The Hotel
The biggest change in the recent Facebook upgrade is that you can now interact with fans as your hotel’s Fan Page rather than as your personal login. To do this simply go to "Account" in the top right-hand corner of your screen, click on "Use Facebook as Page" and select the relevant Page in the pop up.
The advantages of using Facebook as a Page are that you can interact with the hotel's fans and leave comments on other pages as the "hotel" rather than as yourself. Other features include the ability to respond to fan reviews as the "hotel" and also the ability to tag the hotel itself in photos, events and videos.
Another great feature is that you can get notifications sent to you when a fan interacts with your hotel's fan page. You can edit notification settings by going to "Edit Page" and selecting notifications from the left hand menu.
These recent changes to Facebook Pages represent a step in the right direction to help optimise your ability to interact with your fans.
Fan Page Display Changes
The old Fan Page layout displayed tabs along the top but these have now migrated to the left hand column under the profile picture, see image below.
For developers and app users perhaps the most significant change to note since the 10th March upgrade is that Facebook no longer supports the ability to create Static FBML Pages (customised pages) which many service providers had built for enhancing Facebook Pages. Instead it has placed emphasis on embedding external web pages into Facebook using iFrames. This new approach is very flexible and is another move to make Facebook the one-stop shop for all interaction with your customers.
Bookassist on Facebook?
Watch this space for some exciting Bookassist announcements relating to Facebook services shortly!
For more information on how Bookassist can help develop your online marekting strategy call 01292 521404 or email Bookassist Scotland