Monday, 2 August 2010

MTV Crashes into Glasgow

News release this morning from EventScotland who have been involved with MTV in bringing MTV Crashes... to Glasgow in late summer:-
 
"The event which will take place on September 29 is "to be headlined by global superstar Diddy’s new collective; Diddy – Dirty Money. This exclusive free concert will take place at The Old Fruitmarket, Glasgow; fans can apply for free tickets online at www.mtv.co.uk/crashesglasgow. The show will be filmed as a MTV Worldstage and broadcast via MTV channels in 161 countries and over 640 million households as part of MTV’s global Friday night live music programming."

The press release continues saying that "Working in close partnership, MTV, Glasgow City Marketing Bureau and EventScotland will develop a 2010 exclusive, bespoke night of music; hosted by the world’s number one youth brand, bringing one of the world’s top artists to Scotland and reinforcing Glasgow’s style credentials to a global audience."
 
Kerry Taylor, Senior Vice President Content & Creative, MTV Networks UK & Ireland said: “Glasgow is the ideal destination for MTV Crashes... The city’s legendary venues and thriving music scene have already led to Glasgow being hailed as ‘Europe’s secret capital of music’ by Time Out and combining that with the unprecedented kudos that the MTV brand delivers will make this a gig to remember!"
 
In the Daily Record, Glasgow council leader and chairman of Glasgow City Marketing Bureau, Gordon Matheson, said: "Having an act of the magnitude of Diddy - Dirty Money performing in Glasgow not only represents a major coup for the city but also reinforces its style credentials."
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