Wednesday, 31 March 2010

What Are You Doing for the 2010 Olympics?

Interesting link came through from the Chamber of Commerce this monring outlining the 2012 Games-related Tourism Objectives for Scotland.

Raising our Profile – We want to provide a sustainable boost to the visitor economy. Hosting football events at Hampden Stadium will raise the profile of Scotland and we will maximise the potential this opportunity creates.

Visitor Economy - Growing visitor numbers to Scotland before, during and after the Games, securing increased Scottish visitor numbers a lasting legacy. To persuade independent visitors to extend their stay with a visit to Scotland to offer a complementary visitor experience, such as taking advantage of the myriad of activities the Scottish landscape can provide.

Showcasing Scottish culture - We want to use the 2012 Games and the Cultural Olympiad as a catalyst for greater involvement in cultural activities across Scotland and to enhance the image of Scotland as a stimulating, friendly and bold place.

Improving tourism and hospitality skills - We hope to make use of new hospitality and tourism schools to improve tourism skills in readiness for the 2012 and 2014 Games

Encouraging athletes to Pre-Games Training Camps in Scotland

Plans for 2010 - 2011

Scotland's main plans for the financial year 2010 to 2011 are as follows:
  • To encourage the Scottish travel trade to make links with Sports travel agencies and ticketing providers to develop add-on Scottish packages to those visiting the Olympics.
  • To work with VisitBritain to influence their long-haul marketing so that it highlights Scotland as a wonderful place to visit before or after the Games.
  • For the pre-Games period to encourage tourism to Scotland with Torch Relay and cultural activities, such as the Hansel of Light Voyage, a spectacular voyage of two yachts from Shetland to London, offering gifts of light to ports and highlighting the 2012 Games. 
You can find out more about these plans on the Visit Britain Scotland Olympics page

I would also recommend that you have a wee read at the press page for Scotland on VB's press centre. As others see us...
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