The potential benefits of using social media distribution channels are clear. For sure they won't work without effort but with time, clear marketing focus and commitment to testing the parameters of the medium they can reduce costs, increase revenues and thereby hit the target of ensuring positive ROI.
Over the coming weeks Tourism Matters blog will focus on small things that can make big differences to your online marketing. Where possible we'll answer your queries and always try to make the end objective improved business communciations and conversion.
Facebook URL's

It's now simple to register your own business name - go to http://www.facebook.com/username/ and simply follow the instructions. Two minute job.
Once you've got your URL you can use it on all your on and off line marketing. Print up tent cards for your tables, use it on letterheading, bills, room packs, on the foot of your emails, site wide on your site, your blog, in fact promote it everywhere you can. Use the pages to build your following through promotions, offers and giveaways.
Your Facebook page is not an alternative to your website or email marketing or blog it is complementary to it and should be used as just another one of your positive distribution channels.
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