Friday, 23 October 2009

The Belfry Moves to Bookassist


Whilst not Scottish by any stretch of the imagination, it was worth highlighting that The Belfry that world famous golf resort in The Midlands has just recently converted its booking engine to use Bookassist.
The Scottish office, based in Ayr are delighted at the news and hope that some of the top names in Scottish hospitality will look once again at what the system can offer for the luxury end of the market.

Paul Melanophy, Online Manager for Quinn Hotels Group explains, "We have been using Bookassist in our two Irish hotels - the Slieve Russell, Co.Cavan and Buswells, Dublin for over 18 months. During this time there has been a dramatic increase in business through the direct online channel especially since starting the Bookassist Trafficbuilder programme. The relationship with Bookassist has been a very fruitful one and we have now integrated a third property - The Belfry, Birmingham, UK. Bookassist are very reliable and adopt a very "hands on" approach to their service. They provide an excellent product through their booking engine and their online marketing service is second to none. The Bookassist staff are always at the end of the phone and pushing the boundaries to ensure customer satisfaction."

James Kennedy from Bookassist in Scotland, "It's fantastic news that the Belfry have converted to Bookassist and they are confident that it will not only increase their conversion rates but give them much greater control of their rates and inventory, add ons and guest functionality than they had with their previous system."
From our point of view in Scotland we hope that it will let other similar properties aiming at similar markets that Bookassist is the most cost effective option for increasing their on line sales. Tied in with Channel Management, multiple languages, corporate loyalty and Agent access the system is we believe more highly specified and able to manage the top end hotel than any muber of competitive systems. We hope that the news that The Belfry are now using it may encourage a fresh look at what we can do in Scotland for the five star large room operator."
You can find out more about Bookassist on their website or contact James Kennedy directly.
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