Gailes Hotel, the sister property of The Old Loans Inn in nearby Troon, has just gone live with their new look website. Design company The Edge have been working with the team at Simpsinns in Ayrshire to ensure that the new branding of the Hotel's restaurant supports it's off line marketing materials and reflects areas such as the new Zest Restaurant.
The Gailes site makes up just one part of the Simpsinns online campaign - the Old Loans Inn website has been live since the new hotel opened and both sites have retained the same site structure but with very different feels. In addition the hotels have their own Simpsinns Blog which allows up to date articles to be published and images promoted as and when they are taken. This will be supported in Autumn by a co-ordinated Social Media campaign using not only the website but newly designed E-newsletters, their own YouTube Channel and Blog with their Twitter and Facebook camapigns following on from there.