A new initiative called "You're Welcome" has been launched at Scone Palace in Perthshire.
The campaign highlights the activities and events which take place all year round on estates. They include an outdoor Runrig concert, vintage car rallies, clan tours, falconry displays, an orchid festival, Victorian crafts and even Tai Chi.
Luke Borwick, owner of Blair Estate in Ayrshire, said: "For tourist visitors, or for those who live nearby, Scotland's farms and estates offer an array of opportunities for fun days out, concerts, activities and events. It might come as a surprise to some, but many of our members see tourism and entertainment as vital parts of their businesses, offering a fantastic range of opportunities."
Viscount Stormont, from Mansfield Estate, Scone, said: "Scotland's estates are open to everyone and we have an exciting programme of events for all the family planned at Scone. "I am very pleased to be able to take part in the launch of You're Welcome, which I hope will lead to many more visitors to Scone and other rural attractions throughout Scotland."