Monday 21 February 2011

Practical resources to help you develop a Scottish food & drink offer

This article is reproduced from Experiencing Scotland Update dated February 2011 - if you have any articles you wish to publish on TourismMatters email us the link or document
The new ‘Food and Drink Experience in Scotland’ guide from Tourism Intelligence Scotland gives some great hints and tips on how to introduce Scottish food and drink to your menu and promote its provenance, giving you an opportunity to attract a greater number of higher-spending and longer-staying visitors, increase recommendations and provide valuable support for local businesses and the local economy.

The guide takes you through the reasons why quality, local food and drink is so important, highlights the latest market and visitor trends and features inspiring ideas from other providers throughout the country, as well as signposting to opportunities and sources of help and information to help you increase your appeal to visitors.

‘At Your Service – A Practical Guide to Delivering the Best Food and Drink Experience in Scotland’ contains information for front line staff in tourism businesses and gives them easy reference facts about different food types, a visual calendar of seasonality, background information on classic Scottish dishes and drinks, and hints and tips on how to ‘up-sell’ to customers.

The TIS website also contains a great range of food and drink resources, including:
  • Case studies on providers using Scottish food and drink to grow their business
  • Information on traditional Scottish foods
  • Tasty recipes using Scottish produce
  • Information on how to purchase fresh food
  • Tips on how to present a Scottish menu
  • A guide to what’s in season when
  • Ideas for improving the Scottish food experience for overseas visitors
To access the guides and resources, register FREE at

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