Tuesday, 11 January 2011

Tourism Innovation Award for Alba Travel and Events

Congratulations in order to Christine Seaton of Alba Travel and Events who's secured a Tourism Innovation Award in the latest round with a collaboration with Scottish Farmhouse Holidays.

Julie Franchetti, Scottish Enterprise’s tourism innovation manager, commented: "Scotland has unique tourism assets. However, the challenge is to use these in innovative ways that will grow our tourism offering to visitors in both number and quality of offerings.

"The four awards being made are all sound ideas based on an understanding of the market and which cater to visitor needs, and should lead to increased profitability and improved competitiveness for the companies.

"Scotland’s tourism industry already has around 20,000 businesses, supporting nearly 204,000 jobs directly and indirectly. It generates nearly £4.1 billion for Scotland’s economy ever year, accounting for 5% of Scotland’s GDP.

"By encouraging higher levels of innovation and collaboration, we can continue to improve Scotland’s tourism experience and attract more visitors in new and exciting ways, growing the sector even further."

The award to Alba centres around Packaged Agritourism Experiences

Scottish Farmhouse Holidays is a unique opportunity to collectively market farm-stay providers of Scottish Farmhouse Holidays (which was bought by Alba Travel in 2009) and will offer packaged ‘Agritourism’ experiences. The project aims to develop a programme with the working farms within the Scottish Farmhouse Holidays portfolio that truly enhances the visitor experience and shares best practice, and will develop a useful guide of all farm-related shops, events and activities throughout the annual calendar and to extend the existing portfolio in 2011 and 2012.
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