Plan B, Ayrshire based leisure and tourism marketing consultants had a great morning with some of the First in Fife Golf group members at the Pitbauchlie House Hotel in Dunfermline.
The presentation coome workshop was aimed at encouraging the golf courses and accommodation providers to take more ownership of their online marketing activity and certainly rasised some solid questioning from around the room.
This is one of a series of workshops that Plan B boss has done for the golf and hospitality sectors over the past twelve months with the most recent forays being this one to Fife and in early November to members of The Kintyre Way in Tarbert.
Earlier in the year similar workshops extolling the virtues of on-line marketing took place for Golf Tourism Scotland, Scotland's West Coast Golf Links and Holiday Southern Scotland in venues as far apart as Castle Stuart in the north through Fife, East Lothian, The Borders, Loch Lomond and Ayrshire.
Ian McCaig was delighted with the Fife event, "It's great challenging the limits of golf course marketing and if we've encouraged a few more to believe that there's more they can achieve for themselves on line then it 's been a successful day"
You can read more about the First in Fife Golf Workshop here