Friday 19 November 2010

Bookassist Launch Online Marketing Workshops

The first of an ongoing series of Bookassist workshops is to take place on Wednesday the25th of November at The Inn at Lathones in Fife.

The informal workshop come surgery is aimed at developing the understanding of current Bookassist users and those interested in finding out what the technology can achieve for their business and will consist of a dynamic mix of tutorial and question and answer with hotels expected to share experiences and best practice.

Ian McCaig, Managing Partner in Scotland, was enthusiastic about the outcomes. "We think that bringing together businesses in an area can build understanding of not only what the software can do for the business but potentially lead to strong partnership working and support. The programme is aimed at highlighting to hotels how they can maximise the return on their online marketing investment through the use not only of Bookassist's powerful booking engine but also explaining how social media, SEO and website design play critical roles in developing traffic and thereafter conversion."

The Bookassist workshop will be fronted by James Kennedy, who is in charge of client management in Scotland and he was equally upbeat, "This is the first of a rolling series of two hour events with similar workshops scheduled for Ayrshire, Inverness, Fort William and Central Scotland. They will be used to introduce new Bookassist product and reinforce the benefits of the current functions. For example the event in Fife will feature discussions on the new iPhone App, a demonstration on getting the most out of Linked Packages, the massive conversion benefits of Promo Codes, understanding Multi-Language extensions, the time saving use of Dynamic Packaging and Deep Linking for email promotion."

Bookassist now provides the online booking engine for more than one hundred and twenty five accommdoation businesses across Scotland. Find out more at Bookassist Scotland

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