At the time of writing the first appointments for IGTM will be due to start and for the first time in many years Ayrshire's golf and hotel product has a co-ordinated representation at this premium event for the golf tourism industry.
The group of ten links golf courses - from Irvine Bogside south to Turnberry are represented by Guy Redford of Dundonald Links who will be meeting more than forty buyers from across Europe, North American and emerging golf markets such as Russia, China and India.
Guy said this morning, "I'm delighted to be representing the clubs and hotels out here and looking forward to generating some really positive interest in what Ayrshire has to offer both on and off the course. It's great having the materials pulled together for the first time with all the green fees, tour operator rates and playing information all collated. It's really positive to have the golf clubs recognising that collaborations with hotels, service providers and even the golf pros is the way forward. I'm very encouraged that Scotland's West Coast Golf Links has achieved this in its first year and look forward to cementing that presence over the next few days in Valencia."