Monday, 12 April 2010

Interesting Partnership Strategy for Hotel Rate Negotiating

While reading the article on hoteliers being pressured by OTA's to screw their prices down I came across the advert below on Priceline. I have to say that somehwere along the line the balance of power has to change. Can it really be good for anyone to be forced into a pricing strategy by sheer brute force? However you have to say the blame must lie at the feet of the hotel (chains?) who have let it happen.

Any thoughts?
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