Monday 25 January 2010

VisitBritain ties with British Airways and EasyJet to promote Scottish cities

According to a press release, the national tourism body VisitBritain is partnering with airline brands British Airways and EasyJet to encourage visitors to travel to cities across the country and as part of the tie-up, British Airways and EasyJet will offer discount flights to 10 cities in the UK from 12 European countries. The cities include both Edinburgh and Glasgow and is promoted by a micro site

Glasgow will be promoted with the line "trend-setting vs traditional", highlighting the Scottish city's style credentials as well as its historical attractions, whilst Edinburgh is sub titled "Darkness vs Light!. Don't ask us...

Laurence Bresh, marketing director at VisitBritain, said: "The 'Cities Campaign' will not only help make visitors' money go further but it raises awareness of 10 key cities around Britain which offer great value for money."

Willie Walsh, British Airways chief executive, said: "British Airways is in a perfect position to send out the message that the 'Cities Campaign' arrives at a good time for tourists, with the value of the pound sterling still low."

Last year, a Department of Culture, Media and Sport (DCMS) report recommended VisitBritain should act as a co-operative agency supporting the five brands of Britain, England, London, Scotland and Wales.

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