Wednesday, 13 January 2010

Another New Golf Initiative for Scotland

A feature in the Aberdeen Press and Journal points us towards an new golf initiative aimed at cashing in on Scotland's golf product. The article states that, "A team of top tourism experts has been assembled to help golf clubs throughout Scotland cash in on Donald Trump’s plans to build a £1billion resort in the north-east.
Scottish Enterprise (SE) is funding a new campaign to capitalise on what it believes is an “outstanding opportunity” to drive lucrative golf tourism forward in the next five years."
The article announces that "SE has now appointed Edinburgh-based Business Tourism Solutions to help make the most of the potential. The new On the Tee campaign is being aimed at courses just below the top echelon.
The second-tier courses are to be offered help with branding, promoting themselves abroad and given better knowledge of the markets they should be targeting."
There is some further information available on the On The Tee Golf development project pages at the website of BTS.
When we find out more we'll let you know.
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