How do you increase direct bookings Well our series of articles has highlighted just some of the small things you can do to "reduce friction". Add all of these small things together and you WILL see a difference in conversion.
What do we mean? Well simply put, it means accommodation providers must remove anything that disincentivises the visitor to book on their site.
Don't say phone for late availability. Don't offer better prices and availability on OTA's and use all the graphical tools in your control to get the guest to click where they want to go.
Gailes Hotel today have ticked another box with the dropping in of clear calls to action on their booking page. You're in little doubt where to go here are you? They have created their own buttons making navigation easier but also reinforced their brand identity at the same time.
Great job again by the team at Simpsinns.
Check out how the Bookassist powered booking engine looks for yourself - or better just Book Direct