Tuesday, 10 May 2011

Arran on the Square - Glasgow City Centre Becomes an Island


Great idea again from the businesses behind Taste of Arran with a takeover of George Square for the weekend of the 14th and 15th. It is this sort of creativity that is required to drive destinations forward and without any reference to the people behind this I think it has little to do with the fact that the area has a DMO (Destination Management Organisation) and a lot more to do with businesses recognising that genuine cross benefiting collaborations have impacts on the bottom line. These businesses work together because they can see how it reduces their costs, improves their profiles and increases their potential sales channels.

The Arran project works because of the awareness of the businesses on the island that together they have something worth working on. It is not simply about a website or a brand or a brochure or a series of meetings; it is in reality about eclectic working together, about synergy. Benefits may not be equally shared around all of the time but you get a sense that events such as this one only strengthen the relationships between those partners.
The project is a shining example of how collaborative projects can benefit tourism but should the benefits all be linked to a DMO? Well maybe we need to ask the guys on Arran that question separately but I'd guess far from it.

Anyway here's the invite to go along and maybe get some inspiration.

Arran on The Square
We have great pleasure  inviting you to join us for Arran on the Square; our island showcase event which is taking place in Glasgow’s George Square.

The event will run from 11am – 9pm on Saturday 14th and from 11am – 4pm on Sunday 15th May when we will bring Arran to the heart of Glasgow for a fun filled weekend which will keep all the family entertained!

Come along and sample some terrific Arran hospitality, not to mention some excellent food & drink; cookery demonstrations
to inspire you courtesy of The Cookschool Scotland.
There will be lots of going on to delight all your senses and keep the whole family happy – just like being on your favourite island. Radio Clyde will be on hand to keep the party going and you can listen to some great island musicians throughout the weekend – a sneak preview of The Famous Arran Folk Festival; have a go at rock climbing or what about trying your hand at golf? With plenty of activities to entertain the kids, you can relax with an Arran Aromatics massage and enjoy some retail therapy Arran-style.

We’re going competition crazy and will be GIVING AWAY loads of great Arran prizes including more than a dozen ALL EXPENSES PAID short breaks to Arran …..
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Radio Clyde will be on hand to keep the party going and there will be over a dozen opportunities win some fantastic short breaks to Arran!

Everyone is welcome and we look forward to seeing you there.
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