The Scottish Exhibition and Conference Centre (SECC) has relaunched its website and is fixing its prices at the exchange rate from the day contracts are signed to attract buyers from North America and Europe.
The price guarantee will allow buyers to take advantage of the sterling's devaluation, which has made the venue 25% cheaper for international buyers than it was two years ago, the SECC claims.
SECC director of sales Ben Goedegebuure said: "By guaranteeing our prices at the exchange rate for the date from when a contract is signed by the organiser we are able to pass on unparalleled savings and take the risk out of currency fluctuations for our clients."
The venue's website has been enhanced and new features include an interactive floor plan and 360-degree views of the venue.
Goedegebuure said: "For an event organiser this is immensely important as they can view the space to gauge a real understanding of what the potential is and what the SECC can offer." The centre has also been awarded the Gold Standard by the Green Business Tourism Scheme.