We note that DUBLIN TOURISM have announced the arrival of The Dublin Golf Pass, "designed to make the county's varied venues more accessible." Visitors can play three rounds of golf on some of the most challenging courses in the country at special rates. Programme One offers golf in the backdrop of the Dublin mountains at South County, Slade Valley and Citywest Lakes courses for €99. Programme Two offers offers Luttrellstown Castle, the links at St Anne's and Castleknock for €160 and Programme Three is centred in the north of the county taking in St Margaret's, Portmarnock Hotel Golf Links and Roganstown at a cost of €195.
The Dublin Golf Pass can be booked online at www.visitdublin.com/ golfpass or at any of Dublin Tourism's four Tourist Information Offices: Suffolk Street, O'Connell Street, Dublin Airport and Dun Laoghaire Ferry Terminal.
The pass emphasises the need for collaborative marketing not only during a recession. First in Fife Golf is an excellent example of golf clubs getting together to actually create a product from a disparate collection of clubs in the west Fife area. The results have been quite astonishing over the past four years and the recently updated First in Fife website now features online rooms, tee times and a host of Web 2.0 tools.
In a similar vein but perhaps at the other end of the market place is Scotland's West Coast Golf Links - ten of Scotland's finest links courses marketing together for the first time ever. The group commissioned a new Ayrshire Golf website, 24 page colour brochure and a series of supporting materials for hotels and tourism operators in Ayrshire.