As well as incorporating the Bookassist Booking Engine into the website the hotel will also be doing more work on search engine optimisation with a tailored TrafficBuilder programme for the remainder of the year to improve their website presence and increase traffic.
Stuart Watt who now runs the hotel was finally convinced by the need and benefits for Bookassist following an onsite presentation to him and his team by James Kennedy of Bookassist in Scotland.
James said, "We've been really keen to get Stuart and The South Beach Hotel online for some time now and we're delighted that the hotel can see the future benefits of having 24 hour availability, multiple languages and currency and an easy to manage administration system. Being so close to Prestwick Airport and the number of inbound European visitors coming into the area expected to increase due to the weakness of the pound he thought it critical that his booking engine featured the language and currency facilities."
With The Open Championship returning to Ayrshire this year increasing number of hotels are looking at their online marketing strategy and turning to Bookassist for more advice and for many properties it is now recognised as a major part of their business generation.
As a footnote, the first booking at The South Beach Hotel was generated within two hours of the system going live!