Every little helps. Delighted to see that our friends at First in Fife Golf are getting the publicity their efforts deserve. The group were marketing last week at the Scottish Golf Show in the SECC in Glasgow and maybe as an outcome have gained some coverage from the bods at Homecoming Scotland.
The Fife golf pass was featured in a piece of website editorial on the Homecoming Scotland website and hopefully it will drive some traffic to their new site which offers online tee times and booknigs for their value card. The group show what can be done when businesses with agreed goals and objectives come together with common purpose.
When we first heard, four maybe five years ago, of the concept of a discount golf pass on golf courses we'd barely heard of we were to say the least sceptical; under the leadership of Mike Williamson and Ewan Watt from Burntisland however the group has gone from strength to strength with each of the individual businesses learning from the group operationally as well as financially.
Case study for sure.