Understanding Meta TitlesThe title for your homepage can list the name of your website and/or business and could include other bits of important information like the physical location of the business or maybe a few of its main focuses or offerings.
The example below shows the Meta Title for the Pro at a golf course
The following best practice guide comes direct from Google.
Understanding Meta DescriptionA page's description meta tag gives Google and other search engines a summary of what the page is about. Whereas a page's title may be a few words or a phrase, a page's description meta tag might be a sentence or two or a short paragraph.
It is understood that Google may not use this for actual searches but it is recognised that browsers my use it to ratify their search.
Whilst not as important as the title tag, description meta tags remain relevant because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query.
Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet – perfect for pages with high visual low word content perhaps.
Again the best practice below is lifted from Google’s own SEO guide.
Download PDF Version