Monday, 15 December 2008

Homecoming Advert Will Go Abroad...

According to this morning's Scotsman, The Scottish Government have refuted claims the advert for the Year of Homecoming, which features Sir Sean Connery, will be broadcast only in Scotland.

The James Bond actor, and Sports Personality of the Year Chris Hoy, are among the famous faces who feature in the minute-long advert, which also stars actor Brian Cox, golfer Sam Torrance and singers Lulu and Amy Macdonald. The advert, which also features Scotland rugby players Kelly Brown and Thom Evans, was broadcast across Scotland for a week from the end of November but there has been criticism that the advert is not being televised outside Scotland, particularly in countries such as Canada and Australia.

There was also some concern raised by the more cynical that it was actually going to escape from Scotland...

Anyway, it appears that the advert for Scottish tourism (because that is apparently what it is) will screen in UK cinemas from January.

The more worrying statement comes from "a source close to the First Minister" who stated without a hint of irony apparently, "Thanks to the hard work of this administration, Homecoming will now be a fantastic series of over 300 events, engaging the entire Scots Diaspora and the whole array of our international connections, giving us a huge tourism boost in 2009."

Nothing to do with the private sector, or councils or partnerships all over the country then?

Not a political intent anywhere on the horizon...

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