Fife Country House Hotel Joins Bookassist
Well known Kirkcaldy country house hotel, Dunnikier House Hotel, has this week gone live with Bookassist and has signed up to use both its Sitebuilder and TrafficBuilder products.The Fife hotel which is well known locally for business and weddings markets was recently taken over by Stewart Dykes who also owns the Crusoe Hotel in Lower Largo on the East Neuk of Fife and is benefitting in a series of upgrades to both the property and the marketing activity.We sat down with Stewart and identified what was required of the new site and the need to start ensuring that the hotel website was used more effectively to market business and leisure stays.The new site has been completely redesign using Bookassist's Sitebuilder Pro and gives the hotel marketing and reservations team complete control over content, images and even a series of web 2.0 tools including a new blog.The Bookassist booking engine is integral to the site and offers the reservations team control over availability and rate management that they've never previously had with other booking systems. And from the guest point of view they can now be assured that if the visit the Dunnikier House Hotel website they will receive Best Available Rate - guaranteed!The hotel is taking advantage of tools such as Google Picasa Gallery which only enhances the website experience. It is also using the Bookassist Trafficbuilder programme to enhance its visibility on the search engines. This includes working with the account management team at Bookassist to make sure that search terms are appropriate, Google Adwords campaigns managed appropriately and optimisation stays high priority.Ian McCaig from Bookassist office in Scotland was delighted to be working even more closely with the hotel, "The new website is a great example of what can be incorporated into a Web 2.0 hotel site and how Bookassist technology can become the driver for hotels' online marketing activities. Increasingly we are seeing independant hotels the leghth and breadth of Scotland recognising the benefits of not only having a booking engine on their site but having a booking engine that has strong marketing support working alongside it. Bookassist provides this partnership support and in the current economic climate it is being seen as a major benefit by our accommodation partners."