tag:blogger.com,1999:blog-1021845168519112922.post3357327349274876990..comments2023-09-07T09:18:17.130+01:00Comments on Tourism Matters | News | Opinion | Discussion | Advice | Innovation | Development: VisitScotland Social Media - Yup They Get It!Ian McCaighttp://www.blogger.com/profile/08867447706592162945noreply@blogger.comBlogger8125tag:blogger.com,1999:blog-1021845168519112922.post-55340549253047080882012-07-22T21:09:10.050+01:002012-07-22T21:09:10.050+01:00Ahem! Don't you mean Destination Management Or...Ahem! Don't you mean Destination Management Organisation, such being the official title of a DMO; or is it different in Scotland?Terry Jacksonhttp://www.welcomeweb.infonoreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-56042132703164260162012-07-12T11:50:09.782+01:002012-07-12T11:50:09.782+01:00Thanks for clarifying Simon. Still doesn't hid...Thanks for clarifying Simon. Still doesn't hide the fact that as part of the largest Disney collaboration ever VS.com didn't Facebook anything between the Friday and the Monday of the launch weekend and I think it is clutching at straws a little to point out a singole weekend post over a six week period which secured 436 shares from a 50,000 following. <br /><br />Anyway the point is not about criticising you personally but questioning whether VS.com and other public DMOs have a role to play in this medium and if they do how can they improve it. <br /><br />I asked a few other questions in the original piece but as you are here maybe you could fill us in on some of the questions I have? How many admins do VS have on the Facebook pages? Are any of the admins in the private sector running tourism businesses and if not is there a plan to engage with them more directly? How many of them work 24/7? Who controls editorial? (I ask because more than fifty percent of posts are linked to Brave) Did you know that one of the best new golf courses in Scotland opened on Monday?(See Perry Golf if you wish confirmation of the potential tourims impacts). Did you know that up to 100,000 are expected in the Inverness area this week for a golf event? Did you know that T in the Park took place last week? <br /><br />The point I'm trying (badly) to make here is that VS.com are still continuing to push a top down communication model while the rest of the social media world is doing bottom up. <br /><br />Authentic Experiences come from the individuals upwards and even if you employed 10,000 bloggers and Facebook admins and Tweeters you would never have the depth of knowledge and contnet and impact of these individuals. By definition you have to be selective with your content (and even political) and whilst that's being done with public money you will continue to miss the point. <br /><br />The argument that will always come back from VS is that "We have an impossible job" The solution to that is to stop trying to do impossible jobs and concentrate on finding the legitimate roles that a public sector destination marketing body may have in the current climate. Selling rooms online, retailing maps and guidebooks and postcards are best done by individual enterprises. I'm beginning to beleive that social media is best left to those at the coal face too.Adminhttps://www.blogger.com/profile/01526485904470322557noreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-75955115476076490902012-07-12T09:39:49.621+01:002012-07-12T09:39:49.621+01:00This comment has been removed by a blog administrator.Simone Kurtzkehttps://www.facebook.com/visitscotlandnoreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-34119269620791657552012-07-12T09:35:31.157+01:002012-07-12T09:35:31.157+01:00Hi,
it is not true that VisitScotland only post ...Hi, <br /><br />it is not true that VisitScotland only post Mon-Fri 9-5 on their social media channels. See for example last Sunday - our <a href="https://www.facebook.com/334250391467/posts/10151087837196468?tw_p=twt" rel="nofollow">post about Andy Murray</a> attracted 436 shares, 192 comments, and 2,499 likes - and was very well received by our community. <br /><br />Regards, Simone Kurtzke<br /><br />Social Media Manager, VisitScotlandSimone Kurtzkehttps://www.facebook.com/visitscotlandnoreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-49948149650996930532012-07-10T21:35:02.942+01:002012-07-10T21:35:02.942+01:00Been around long enough to tell you they've be...Been around long enough to tell you they've been doing it this way for the last twenty years! Definitely a case of plus ça change..... Effing ridiculous, really!jebworkshttps://www.blogger.com/profile/12027363512595396491noreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-18049310664922032142012-07-10T16:32:00.089+01:002012-07-10T16:32:00.089+01:00Not only is the Social Media activity unacceptable...Not only is the Social Media activity unacceptable this is another example of millions being spent by the public sector on things that the private sector can do much better! <br /><br />Can I repost this on the iVisitorGuide blog?MartynCollinshttps://www.blogger.com/profile/15444563514644176876noreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-1204538243053086952012-07-05T21:59:49.248+01:002012-07-05T21:59:49.248+01:00Why on earth can't the politician's see th...Why on earth can't the politician's see the the emperor has no clothes. Are they really that much in denial?Terry Jacksonhttp://www.wales.infonoreply@blogger.comtag:blogger.com,1999:blog-1021845168519112922.post-75406479034617372722012-07-04T15:21:14.251+01:002012-07-04T15:21:14.251+01:00Historically, and to date, VS website etc. takes m...Historically, and to date, VS website etc. takes more time than all the other put together. Just spent nearly 3 hours trying to fill in an offer for the winter. Password didn't work, nothing worked, photo upload button resulted in being logged out, Save button resulted in being logged out. After an exhausting time and several telephone calls to VS they admitted thay " have a few problems". Understatement of the decade!We deal with several "one man band" websites who do a first class job. perhaps they should be given the 7 million, all VS staff sacked and save us all a lot of time and money.Anonymousnoreply@blogger.com